Monthly Archives: September 2017
Five Fundamentals for Measuring Website Engagement
It's really too bad that Roget's Thesaurus does not have a better word for "engagement" when in comes to measuring the overall effectiveness of websites and landing pages to excite and enthrall web visitors. We tend to overuse the word a lot, but it's only because "engage" is..
Grow Global – Act Local : Choosing Target Markets for Expansion
When your mission is to grow a brand nationally or globally, and your income is based on the success or failure of that mission, your perspective tends to be vast and wide. Yet experience and results demonstrate that we have the greatest amount of success marketing using the..
Basics of Brand Introduction Videos
While we've heard all the stats about how important web videos are to increasing lead conversion rates on landing pages and improving the average visitor dwell time for websites, the reality is that some videos are just plain bad. No one really wants to stare at a talking head..
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