Why New Leads Aren’t Returning Your Calls
Having acquired over one million leads for franchisors and franchise coaches, we’ve certainly learned a lot about “best practices” when it comes to connecting with new candidates. We’ve fought the battles over “good” leads versus bad and found a pretty solid common denominator: Starting a new relationship or establishing RAPPORT with a new lead is […]
5 Ways a Franchise Development Blog Will Help Your Brand Grow in 2019
When a seasoned franchise development colleague of mine asked me what the benefit of having a blog on their franchise validation website would be, it got me wondering how many other franchisors haven’t thought about this important aspect of their franchise development marketing strategy. If you’re looking for new ways to grow your […]
How to Double Reach Rates and Improve Lead Quality
Remorse Revisited Buyers Remorse is a common term that explains the feeling of regret people have after making a purchase – especially expensive items that might not fall under basic “necessities” like food, clothing or shelter. This sense of regret can happen whether a purchase is made in a physical store or online. Further, online […]
Why Your Franchise Can’t Afford Pay-Per-Click
On Monday morning I received an email from a client that I had worked briefly with several years ago. His two sentence email contained one simple question that I’ll quote verbatim: Can i get a descent ad program going for about 3k per month? This franchisor, like many franchisors, believes that representing an opportunity online […]