What Made You Visit Us Today? – Welcome to Multi-Channel Attribution
While working for my first franchise in 1986, I learned many lessons about retail sales, customer service and marketing during my seven years on the front line. Being a bit of a techie-hacker then, I helped the franchise build their first point of sale (POS) system in the early 1990’s – taking them a giant […]
Five Fundamentals for Measuring Website Engagement
It’s really too bad that Roget’s Thesaurus does not have a better word for “engagement” when in comes to measuring the overall effectiveness of websites and landing pages to excite and enthrall web visitors. We tend to overuse the word a lot, but it’s only because “engage” is one of the easiest terms to describe […]