5 Ways a Franchise Development Blog Will Help Your Brand Grow in 2019
When a seasoned franchise development colleague of mine asked me what the benefit of having a blog on their franchise validation website would be, it got me wondering how many other franchisors haven’t thought about this important aspect of their franchise development marketing strategy. If you’re looking for new ways to grow your […]
Making LinkedIn Connections Part of Your Sales Process
This morning I spent an hour consulting with a franchise development executive demonstrating the benefits of basic marketing automation. Creating an online discovery path for Suspects (a.k.a. leads) to become self-validated Prospects, to then become financially qualified Candidates and, ideally, Applicants, is fairly common pipeline process. For many franchisors most questions seem to revolve around […]
How to Double Reach Rates and Improve Lead Quality
Remorse Revisited Buyers Remorse is a common term that explains the feeling of regret people have after making a purchase – especially expensive items that might not fall under basic “necessities” like food, clothing or shelter. This sense of regret can happen whether a purchase is made in a physical store or online. Further, online […]
Does Your LinkedIn Post Suck? Engagement Scoring – 101
One thing that frustrates executives and entrepreneurs about content marketing is the uncertainty about what content is genuinely effective (engaging) and what is noise that no one is paying attention to. This is especially a concern when you are paying employees, agencies or contractors to create content for your company; how do you know if […]