What Will You Spend on Leads This Year? It is not unusual for companies to spend tens of thousands, if not hundreds of thousands of dollars annually on lead generation; attempting to find people potentially interested in their opportunity. Unfortunately most of these same companies fall into the “one and done” category of reach attempts and phone calls. Even those candidates who become serious Applicants for a business, if they are not signed or “sold” within a few weeks, commonly those significant expenses of generating leads, educating candidates and motivating applicants are written off as simply “bad leads”.

Ready to Finally Work Smarter? We believe in leveraging automated marketing systems to handle consistent contact with those interested in your opportunity, and maintaining brand awareness over time in an effort to make the most of those who may simply have timing issues. Development staff and sales teams should be attentive to qualified candidates clearly demonstrating the greatest levels of interest and activity with your brand, not attempting to force conversations with unwilling or unable participants. Marketing Automation is the tool that helps leads, candidates and applicants stay engaged with your brand while keeping development teams aware of online activities by your most proactive candidates.

Can We Afford Marketing Automation & Lead Nurturing? While on the surface Marketing Automation and Lead Nurturing systems may seem like advanced, requiring significant investment, we’ve established fundamental starting points that have helped the smallest emerging franchisors stay top of mind with thousands of leads, and seen the “real” results in franchise awards. Exponentially increase the return on your annual lead generation investments by implementing these simplest of automated marketing and nurturing systems with FranFocus!