What IS Content Marketing? Over the past several years, the term Content Marketing has taken on a wide variety of definitions and odd variations that leave most executives skeptical and weary. We wrap “content marketing” and “social media development” within the same definition as: Consistent public communications helpful to your target customers or clients, accessible on a variety of social media channels yet directly benefiting your website or local landing pages with engaged traffic and resulting in greater brand awareness and increased leads or sales within target markets.

Content Marketing for Business Development? For most clients, we focus on weekly content on franchise development news and information, posted to your validation website blog and promoted by popular social channels. By taking full responsibility for content creation once per week and engaging with those who might “Like”, Comment or Share our content, we help our Clients grow their base of potential buyers or investors with every post. This content can be repurposed for our Lead Nurturing and Drip Email Campaigns, a separate service available on-demand from FranFocus.

Successful Social is not Measured by Follower Counts: With our attention dedicated to your key performance indicators (KPIs), we are focused on the engagement rates of your social connections over volume. We work with your brand to produce great content that addresses questions most prospects have in mind and be your online voice to accurately and quickly communicate with them, whether its on Facebook, LinkedIn, Twitter, SnapChat, YouTube or even good old email. FranFocus is the weekly voice of your opportunity, maintaining top of mind brand awareness with your best Applicants and consistently motivating those who may be waiting for the right time to take action.