Can I Afford Videos? Years ago, generating video content was an expensive process requiring writers, actors, animators, voice over talent, videographers and editors. Today we have nearly countless ways to generate a variety of web videos including whiteboards, animations, slideshows, live broadcasts, podcasts, screen-casting, video hang-outs and more. This new “boom” in ability to create quality, affordable high definition video coincides with an even bigger surge in user-interest in watching videos! Regardless of age or other demographics, people are watching more video on more screens than at any point in all of human history. With FranFocus, video empowers your company to tell your stories quickly, concisely, effectively and now, affordably!
How Do Web Videos Benefit Our Brand? With new video assets on hand, marketing results and your potential for ROI is tremendous. Videos on your validation website or local landing pages will help visitor engagement immediately, but we can’t forget to use them within your social channels as well. It’s no surprise that the social platforms gaining momentum fastest these days are all video based! Plus videos can easily be edited to create dynamic short-form ads promoting your brand and your opportunity – even to narrow local target markets. “Hello Cleveland!”
How Do We Know If Our Videos Are Effective? This recent boom in video marketing has brought advancements in Video Analytics – an ability to quantify the audience retention rates of any web video. Is your video too long? Is your call to action effective delivering clicks? Which on-screen visuals are beneficial? Just as we continuously optimize and A/B test design elements for best traffic engagement and lead conversion, the same is true for web videos. Learning to measure the quality of a video based upon analytics following 1,000 video views, as opposed to a few personal opinions of the CEO or marketing team, is critical for future success and an advantage that FranFocus clients benefit from immediately!